Welcome fellow internet people. You have entered the journey of creativity! Almost every Friday I will upload a new stage in the thinking behind a womenswear range based on “Digital Native”. Hope you all enjoy seeing it come to life.  If you… yes you look at the top of this beautiful page you can see some buttons; give them a click and find out what magical land they take you to. YOU KNOW YOU WANT TO!

I have been given a design brief to “ work as a freelance designer to create a capsule womenswear range for a top online retailer“. I have been given the phrase Digital Native as inspiration, along with a costumer profile and the colour scheme of AW15/16.

digital native

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